ALVERATA
For "Alverata", I wanted to design a traditional type specimen poster. Like the font itself, I was inspired by ancient Roman architecture. I wanted to embody the font origins into the design as best as I could, so I played around with the various letterform structures.
Initially, I tilted the "A" letterforms in "Alverata" on their sides. I believed that they resembled a pillar more that way, but upon critique, I realized the flaws in this design approach.
I then tweaked the design around and played with color. I was satisfied with version 2 of the type specimen poster, but I wanted to experiment more with designs. Version 2 works as a type specimen poster as well.
Ultimately, I settled on a more illustrative design. This project taught me about kerning and effective space management.
ALVERATA Paper Sketches / Research
ALVERATA iterations
Information Document
v1.1
v1.2
v2.1
v2.2
v2.3
v2.4
v2.5
v2.6
v2.7
v2.8
v2.9
v3.1 (Final B&W)
v3.2
v3.3
v3.4 (Final Color)
Illustrator Boards
Alverata
IMAGE Inspirations
Note: Numbers on images correlate with their citations in Credits tab.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
COLOR PALETTES
